For the You You’re Becoming.

13 Fridays was created to support mothers through the quiet transformations of postpartum and motherhood with clothing that fits beautifully, products that nourish, and a space that feels like a deep breath.

We believe in meeting women exactly where they are: in the in-between, the unknown, the becoming. Our collections are curated to offer ease, comfort, and confidence, without sacrificing style or substance. We believe that motherhood is powerful, and that every mom deserves to feel confident, seen, and cared for. Whether online or in-person, we’re here to celebrate and support moms with thoughtfully curated products and resources designed to uplift and inspire. 

This is more than a shop, it’s a resource, a community, and a reflection of motherhood in all its layers.

Built on blood, sweat and tears (literally!) and designed for every version of you.

This community is for every woman who seeks comfort, confidence, and kindness in her daily life.

Though rooted in motherhood, whether that’s part of your story or not, 13 Fridays is here for you, offering products designed to help you feel your best, plus online resources and a supportive community.

For You, From Me

Becoming a mom changed me in ways I never expected — it’s been the most beautiful, humbling, and transformative experience of my life. But in those early days of pregnancy and postpartum, I often felt like I was searching for myself — for clothing that felt right, for spaces that felt warm, for something that helped me feel at home in my own skin.

That’s why I created 13 Fridays, a brand designed for every chapter of motherhood, from the quiet moments of uncertainty to the full bloom of confidence.

13 Fridays came from my experience navigating pregnancy — 13 weeks in each trimester, each Friday bringing me closer to meeting my baby and finding my way back to myself. While 13 is often seen as an unlucky number, I saw it differently. It felt hopeful. It marked the beginning of becoming someone new. No one really talks about the quiet identity shift that happens in pregnancy. The longing for who you were. The uncertainty of who you’re becoming. It’s beautiful, but it can also feel lonely. 13 Fridays is here to honor that space.

Inspired by growth, beauty, and becoming, this is your space to show up fully — in every season, every size, every version of you. You deserve to be seen, supported, and celebrated.

With gratitude and hugs,
Maddie and Thea