Softness, strength, and style—for every stage.

13 Fridays is a space to land. We’re here to make getting dressed—and taking care of yourself—feel good again, with thoughtful resources to guide you along the way.

Curated for who you’ve always been and who you’re becoming.

Who We Are

This space is yours.

13 Fridays was created with motherhood in mind, but it’s also about celebrating women in all seasons of life. Every age, every shape, every story—we’re here for all of it.

We’re so glad you’re here. Settle in, stay awhile, and celebrate with us.

The Friday Edit

Enjoy 25% off of a soft selection of what we’re loving right now. Discount applied at checkout.

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Letter from the Editor

For the days when your clothes don’t feel like they belong to you. For the moments when getting ready feels overwhelming. For the times when a clean serum, a soft shirt, or a well-fitting pair of pants can feel like a lifeline. 13 Fridays is a small offering of support, a nod that says, you’re not alone, you’re still in there, and you deserve to feel good again. 

13 Fridays will hopefully be a little whisper of happiness for women feeling how I felt.

Read the full letter